Marketing
Strategic Marketing

This is the area where you try to get an advantage over your competitors.
This is an area where people spend a lot of money, time and effort on market research, polls, surveys, social science, especially psychology, sociology, economics and yes, even anthropology studies.

Although Anthropology studies are still in its infancy in the marketing industry, it is gaining ground. It will soon become the new, “must have,” report.

So if you are a marketer and you are offering statistics of sales and market potential that include statistics based on anthropological reports you have a competitive edge over other marketers that are not offering the same.

Some companies spend fortunes on Branding, Logo’s (including Quality control logos) and Trademarks and try to associate these with, Quality, Reliability, Respectability, and build up trust with their clients.

It does work; you probably have your own favourite brand. Just ask yourself why, that brand is your favourite?

Duplicate, copy and apply the same concept to your own business.